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783 Haywood Road
West Asheville NC 28806
(828) 257-4073
Closed Mondays
Tues. & Wed. 8 - 7
Thursday 9-6
Fri 8-6
Sat 9-4


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Framesi Fridays : Italian Hair Creativity Since 1945

January 8, 2016

For 70 years Framesi has been developing innovative products and services that nourish the creativity of hairstylists over the world.


Join us every Friday as we travel back through time to explore the story of Framesi. Let’s start from the very beginning…

 1945 – Framesi was established by Roberto Franchina and his friends Messa and Sironi (Fra-Me-Si) to produce talcum powder and brilliantine.


1950 – Roberto Franchina took over the whole ownership of the company and launched the first professional hair products line, along with colognes and perfumes. As a forerunner Framesi launched the very first hair-colour palette entirely “Made in Italy” which immediately became the star product of the company.

At Beauty Parade we carry Framesi styling products exclusively and all of our stylists are certified or pursuing certification as official Framesi Technicians.

Looking for a product that loves you back? We’ve got it for you here. Love your hair color 95% longer with FRAMESI COLOR LOVER and then let it shine through with BY and I.Dentity high performance styling products.

To learn more about Framesi, visit their website.